Risk a glance behind the curtain.

I remember [Steve Jobs] asked, “Do you have any other ideas for apps you want to work on?” I replied, genuinely, “Well, we’ve got an idea for a digital photo management program…” and he replied with a simple, “Yeah. Don’t do that one.” Everyone in the room laughed but I had no idea why – [...] basically, it was already being made and, of course, it would be called iPhoto. Oh. I get it now.

Conversation between Apple CEO Steve Jobs and Panic Inc. co-founder Cabel Sasser at an informal meeting in 2001. Go and read the whole True Story of Audion. And when I say read it I mean read it as a whole. I know it’s huge, but it’s a real gem of a story. Trust me. You won’t be disappointed, if you choose to read it through. [via Fray Stroyblog]

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