The other day at … Aldi

Recently my mother asked me to buy five bottles of maple sirup. That is because every year Aldi – a discounter famous for its low prices – offers the maple sirup for a limited time only and so my mother normally buys ahead. Being a helpful person, I went to the next store, got a whole box of sirup and stood in line for a cash desk. Although all cash desks were open, the line was long enough to fill almost the whole store. That however was nothing that made me wonder. Standing in long lines in small stores, giving way to elderly women and power moms who tried to squash in between the queueing people and the decks of boxes of the latest wendsday-morning offer to get some really important things they forgot to fetch earlier is almost normal at Aldi. What drove me nuts was a totally different thing. It was one of Müller Milch‘s advertising slogans. The slogan was roistered by a three or four year old, who could hardly speak. It was somewhere in the beginning of the line and it did not end: “… der Joghurt mit der Ecke, der Ecke mit ‘was drinn’ …”! Sorry, but in what society do we live that such a young child knows this slogan? Seems to be the new method to keep your kids calm. Just put ‘em in front of a tv and they will sing stupid commercials instead of getting on your nerves?

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